
On Average Your Belly Is Growing about 1 cm Each Week
On average you'll gain up to 2kgs during the first trimester, and about 0.5-1kg per week throughout the second & third trimesters. That’s a total of 12-16kgs over the course of your pregnancy. Many of your clothes may no longer fit

Annually 1 in 6 People Binned 3 or More Items They Have Only Worn Once
We have made our products to serve a purpose and provide benefit, and where possible designed to be worn longer and throughout pregnancy and beyond.
We are against fast fashion and products that serve no purpose.